Planning Successful Websites and Applications

Course Modules

Assignment 3: Due Jan 23 in class and Jan 25 11:59 PM

Assignment 3: Due Jan 23 in class and Jan 25 11:59 PM Assignment 3: Due Jan 23 in class and Jan 25 11:59 PM

Assignment

Assignment 3 (Final) Assignment 3 (Final) 120 3

assignment 577728 1

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External Url

Course evals: Please complete! Course evals: Please complete! 6

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Attachment

E-23 presentation rubric.doc E-23 presentation rubric.doc 7

attachment 612035 0

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Day 10/Jan 23: Iterate!

Day 10/Jan 23: Iterate! Day 10/Jan 23: Iterate!

Attachment

Slides for Class 10 (PDF) Slides for Class 10 (PDF) 1

attachment 577732 0

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Context Module Sub Header

Additional Resources 2

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External Url

Deconstructing the Poor Design of a Well-Intentioned Microinteraction Deconstructing the Poor Design of a Well-Intentioned Microinteraction 3

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External Url

It’s 2016 already, how are websites still screwing up these user experiences?! It’s 2016 already, how are websites still screwing up these user experiences?! 4

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External Url

The First 15 Seconds The First 15 Seconds 5

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External Url

A new mobile navigation menu: Converting the desktop dropdown nav A new mobile navigation menu: Converting the desktop dropdown nav 6

external_url 577737 0

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External Url

Guide to User Research (UXR) A curated collection of 250+ resources & tools dedicated to user research,  that will help you incorporate it into your design practice. Guide to User Research (UXR) A curated collection of 250+ resources & tools dedicated to user research,  that will help you incorporate it into your design practice. 7

external_url 577738 0

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Day 9/Jan 22: KJ method, prioritization of observations

Day 9/Jan 22: KJ method, prioritization of observations Day 9/Jan 22: KJ method, prioritization of observations

Attachment

Lecture slides (pdf) Lecture slides (pdf) 1

attachment 577739 0

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External Url

The KJ-Technique: A Group Process for Establishing Priorities The KJ-Technique: A Group Process for Establishing Priorities 2

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Context Module Sub Header

Reading: Chapter 11, Analyze Your Results 3

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External Url

Post-it app with handwriting recognition -- for iOS and Android Post-it app with handwriting recognition -- for iOS and Android 4

external_url 611654 0

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Context Module Sub Header

Additional Resources 5

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External Url

Quantitative vs. Qualitative Usability Testing (Nielsen Norman Group) Quantitative vs. Qualitative Usability Testing (Nielsen Norman Group) 6

external_url 577743 0

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External Url

Usability.gov: Reporting Usability Test Results Usability.gov: Reporting Usability Test Results 7

external_url 577744 0

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External Url

Analyzing usability testing data Analyzing usability testing data 8

external_url 577745 0

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Assignment 2: Due Jan 20 11:59 PM

Assignment 2: Due Jan 20 11:59 PM Assignment 2: Due Jan 20 11:59 PM

Assignment

Assignment 2 Assignment 2 120 1

assignment 577746 1

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Attachment

turn in sheet 2-1.docx turn in sheet 2-1.docx 2

attachment 611874 0

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Day 8/Jan 16: User testing -- get testing!

Day 8/Jan 16: User testing -- get testing! Day 8/Jan 16: User testing -- get testing!

Context Module Sub Header

No class on Monday, Jan 20!!! 1

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Attachment

Lecture slides (pdf) Lecture slides (pdf) 2

attachment 577749 0

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Context Module Sub Header

Assignments 4

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Assignment

Assignment 2 Assignment 2 120 5

assignment 577752 1

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Context Module Sub Header

Resources 7

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External Url

How I got 2.3 million app downloads (without spending a cent on marketing) How I got 2.3 million app downloads (without spending a cent on marketing) 8

external_url 577754 0

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External Url

Steve Krug's Usability Testing Script Steve Krug's Usability Testing Script 9

external_url 577755 0

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External Url

UX job opportunities: Healthcare records UX job opportunities: Healthcare records 10

external_url 577756 0

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Day 7/Jan 15: User testing -- tasks and scenarios, usability lab tour

Day 7/Jan 15: User testing -- tasks and scenarios, usability lab tour Day 7/Jan 15: User testing -- tasks and scenarios, usability lab tour

Page

Day 7 and 8 Video Review Day 7 and 8 Video Review 1

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Attachment

Lecture slides (pdf) Lecture slides (pdf) 2

attachment 577758 0

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Page

Mini-assignment, Day 7 & 8 Mini-assignment, Day 7 & 8 3

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Context Module Sub Header

Reading: Chapter 9, Test Your Interaction 4

context_module_sub_header 577760 0

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Context Module Sub Header

Additional Resources 6

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External Url

Steve Krug's usability test script (PDF) Steve Krug's usability test script (PDF) 7

external_url 577762 0

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External Url

Don't Make Me Think! by Steve Krug (book) Don't Make Me Think! by Steve Krug (book) 8

external_url 577763 0

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External Url

Rocket Surgery Made Easy, by Steve Krug Rocket Surgery Made Easy, by Steve Krug 9

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External Url

Steve Krug usability testing video Steve Krug usability testing video 10

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External Url

How to run a research session if you’re not a design researcher: How one UX writer took research into her own hands How to run a research session if you’re not a design researcher: How one UX writer took research into her own hands 11

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Day 6/Jan 14: Workflows and wireframing

Day 6/Jan 14: Workflows and wireframing Day 6/Jan 14: Workflows and wireframing

Attachment

Lecture slides (pdf) Lecture slides (pdf) 1

attachment 577767 0

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Page

Day 6 Video Review Day 6 Video Review 2

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Context Module Sub Header

Mini-assignment 3

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Context Module Sub Header

Reading: Chapter 8, Create Your Wireframes 4

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Page

Mini-assignment, Day 6 Mini-assignment, Day 6 5

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Context Module Sub Header

Wireframe software resources 6

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External Url

Moqups.com (online wireframe tool) Moqups.com (online wireframe tool) 7

external_url 577773 0

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External Url

Google Autodraw - for deciphering your scribbles Google Autodraw - for deciphering your scribbles 8

external_url 577776 0

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Context Module Sub Header

Additional resources 9

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External Url

Paper prototyping video from class Paper prototyping video from class 10

external_url 610162 0

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External Url

The Problem with Patterns The Problem with Patterns 11

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External Url

10 Golden Rules to Improve Your Typography Skills 10 Golden Rules to Improve Your Typography Skills 12

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External Url

Wireframes done right, they might not be what you think they are… Wireframes done right, they might not be what you think they are… 13

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External Url

MailChimp Content Style Guide MailChimp Content Style Guide 14

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External Url

The $300 Million Button The $300 Million Button 15

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External Url

Hamburger menu alternatives for mobile navigation Hamburger menu alternatives for mobile navigation 16

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External Url

Rapid Prototyping, Faking It Until You Make it in a UX Driven World Rapid Prototyping, Faking It Until You Make it in a UX Driven World 17

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Day 5/Jan 13: Writing Website Content, User Journeys

Day 5/Jan 13: Writing Website Content, User Journeys Day 5/Jan 13: Writing Website Content, User Journeys

Page

In-class activity - User journey In-class activity - User journey 1

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Context Module Sub Header

Mini-assignment 2

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Page

Register for Moqups ASAP Register for Moqups ASAP 3

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Page

Mini-Assignment, Day 5 Mini-Assignment, Day 5 4

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Context Module Sub Header

Reading: Chapter 6, Craft Your Content 5

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Context Module Sub Header

Video review 6

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Attachment

User journey slides (PDF) User journey slides (PDF) 7

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Page

User Journey videos User Journey videos 8

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Page

Writing videos Writing videos 9

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External Url

The epic journey of American voters: User journey case study The epic journey of American voters: User journey case study 10

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Context Module Sub Header

Reading and sources from in-class activity 11

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External Url

How to Run an Empathy & User Journey Mapping Workshop How to Run an Empathy & User Journey Mapping Workshop 12

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External Url

Get into the Journey Mapping Mindset with This Exercise Get into the Journey Mapping Mindset with This Exercise 13

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Context Module Sub Header

User Journey Reading 14

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External Url

User experience mapping for dummies User experience mapping for dummies 15

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External Url

User Journeys – The Beginner’s Guide User Journeys – The Beginner’s Guide 16

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External Url

Driving more valuable customer journeys with emotion mapping – Part 1 Driving more valuable customer journeys with emotion mapping – Part 1 17

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External Url

Driving more valuable customer journeys with emotion mapping – Part 2 Driving more valuable customer journeys with emotion mapping – Part 2 18

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External Url

Top 20 Customer Journey Mapping Tools: An Overview Top 20 Customer Journey Mapping Tools: An Overview 19

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External Url

Responsive Design Using Contextual Product Backlogs and User Stories Responsive Design Using Contextual Product Backlogs and User Stories 20

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External Url

Customer Journey Mapping: Everything You Need to Know Customer Journey Mapping: Everything You Need to Know 21

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External Url

When and How to Create Customer Journey Maps When and How to Create Customer Journey Maps 22

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External Url

The Anatomy of an Experience Map The Anatomy of an Experience Map 23

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Context Module Sub Header

Website writing references 24

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External Url

How Users Read on the Web (22 years old and still relevant!) How Users Read on the Web (22 years old and still relevant!) 25

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External Url

Block reading: how we read on the Web Block reading: how we read on the Web 26

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External Url

Myth #1: People read on the web Myth #1: People read on the web 27

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External Url

How we work with microcopy How we work with microcopy 28

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External Url

How to write products: A toolkit for when copy becomes design How to write products: A toolkit for when copy becomes design 29

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External Url

Writing Microcopy: Make a big impact using small words Writing Microcopy: Make a big impact using small words 30

external_url 577808 0

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External Url

‘Close’ Proximity, ‘End’ Result, and More Redundant Words to Delete From Your Writing ‘Close’ Proximity, ‘End’ Result, and More Redundant Words to Delete From Your Writing 31

external_url 577809 0

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Assignment 1 Due Jan 12 NOON

Assignment 1 Due Jan 12 NOON Assignment 1 Due Jan 12 NOON

Assignment

Assignment 1 Assignment 1 120 1

assignment 577810 1

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Attachment

turn in sheet-assignment1.docx turn in sheet-assignment1.docx 2

attachment 606595 0

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Discussion Topic

Assignment 1 Questions Assignment 1 Questions 3

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Context Module Sub Header

Documents you'll need to complete this assignment 4

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Attachment

empathy map.docx empathy map.docx 5

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Attachment

PersonaTemplate.docx PersonaTemplate.docx 6

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Attachment

Tone/Voice template (DOCX) Tone/Voice template (DOCX) 7

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Attachment

Interaction Element template (DOCX) Interaction Element template (DOCX) 8

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Day 4/Jan 9: Information architecture

Day 4/Jan 9: Information architecture Day 4/Jan 9: Information architecture

Attachment

Day 4 Slides (PDF, revised) Day 4 Slides (PDF, revised) 1

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Context Module Sub Header

Reading: Chapter 7, Organize Your Information 2

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Page

Day 4 Video Review Day 4 Video Review 3

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Context Module Sub Header

Additional Video Resources 4

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External Url

Online checkout in real life Online checkout in real life 5

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External Url

Related products in real life Related products in real life 6

external_url 577825 0

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External Url

Search in real life Search in real life 7

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External Url

Email in Real Life Email in Real Life 8

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External Url

Online Shopping Carts in Real Life: 7 Mishaps to Avoid Online Shopping Carts in Real Life: 7 Mishaps to Avoid 9

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Context Module Sub Header

Additional Article Resources 10

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External Url

What is 'Information Architecture'? What is 'Information Architecture'? 11

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External Url

Complete Beginner’s Guide to Information Architecture Complete Beginner’s Guide to Information Architecture 12

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External Url

FoodMix — Cooking App. UX Case Study -shows flow of personas into IA FoodMix — Cooking App. UX Case Study -shows flow of personas into IA 13

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External Url

What web designers need to know about Hick’s Law (the more choices a person is given, the longer a person will take to reach a decision) What web designers need to know about Hick’s Law (the more choices a person is given, the longer a person will take to reach a decision) 14

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Day 3/Jan 8: Branding and design

Day 3/Jan 8: Branding and design Day 3/Jan 8: Branding and design

Page

In-class exercise - branding In-class exercise - branding 1

wiki_page 605274 0

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Attachment

Class 3 slides (PDF) Class 3 slides (PDF) 2

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Page

Day 3 Video Review Day 3 Video Review 3

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Context Module Sub Header

Mini-assignments 4

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Context Module Sub Header

Reading: Chapter 5, Establish Your Brand 5

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Page

FOR TOMORROW: Bring sticky notes! FOR TOMORROW: Bring sticky notes! 6

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Page

Mini-assignment, Day 3 Mini-assignment, Day 3 7

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Attachment

Interaction Element Spectra.docx Interaction Element Spectra.docx 8

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Attachment

ToneVoiceTemplate.docx ToneVoiceTemplate.docx 9

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Context Module Sub Header

Sample brand guidelines 10

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External Url

Optional reading: Non-Designer's Design Book at Harvard Library (online) Optional reading: Non-Designer's Design Book at Harvard Library (online) 11

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External Url

Twitter brand guidelines (link updated) Twitter brand guidelines (link updated) 12

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External Url

Harvard Library: Iconography included Harvard Library: Iconography included 13

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Context Module Sub Header

Color utilities and articles 14

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External Url

Adobe Color website Adobe Color website 15

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External Url

Colorzilla color selection utility Colorzilla color selection utility 16

external_url 577845 0

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External Url

Practical Color Theory for People Who Code (geek color theory) Practical Color Theory for People Who Code (geek color theory) 17

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Context Module Sub Header

Additional resources 18

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External Url

Font Awesome icons Font Awesome icons 19

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External Url

True to your brand – Where Enterprise Falls Short (by my old web design teacher!) True to your brand – Where Enterprise Falls Short (by my old web design teacher!) 20

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External Url

The sass master behind Wendy's flame-throwing Twitter The sass master behind Wendy's flame-throwing Twitter 21

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Day 2/Jan 7: Personas & users

Day 2/Jan 7: Personas & users Day 2/Jan 7: Personas & users

Page

In-class activity In-class activity 1

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Attachment

Class 2 slides (PDF) Class 2 slides (PDF) 2

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Page

Video Review Video Review 3

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Page

Video: Ethnographic Interviews Video: Ethnographic Interviews 4

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Context Module Sub Header

Mini-assignments 5

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Context Module Sub Header

Reading: Chapter 4, Defining Your Audience 6

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Page

Mini-assignment, day 2 Mini-assignment, day 2 7

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Attachment

empathy map.docx empathy map.docx 8

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Attachment

PersonaTemplate.docx PersonaTemplate.docx 9

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Context Module Sub Header

Additional resources 10

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External Url

A Closer Look At Personas: What They Are And How They Work | 1 A Closer Look At Personas: What They Are And How They Work | 1 11

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External Url

A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2) A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2) 12

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Day 1/Jan 6: Goals, value proposition, and more

Day 1/Jan 6: Goals, value proposition, and more Day 1/Jan 6: Goals, value proposition, and more

Attachment

Day 1 slides (PDF) Day 1 slides (PDF) 1

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Page

Video review Video review 2

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Context Module Sub Header

Mini-assignment 3

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Context Module Sub Header

Reading: Chapters 1-3 in the book: Understand Your Business, Plan Your Projects, Conduct Your Research 4

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Page

Mini-assignment, Day 1 Mini-assignment, Day 1 5

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Context Module Sub Header

Additional resources 6

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Attachment

Business Data Sheet (PDF) Business Data Sheet (PDF) 7

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External Url

Project canvas (PDF) Project canvas (PDF) 8

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External Url

Key Question in User Experience Design – Usability vs Desirability Key Question in User Experience Design – Usability vs Desirability 10

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External Url

For the love of God, please tell me what your company does For the love of God, please tell me what your company does 11

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Context Module Sub Header

More about Ling 12

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External Url

Ling’s Cars has one of the best websites on the internet Ling’s Cars has one of the best websites on the internet 13

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External Url

Lings Cars and the art of persuading visitors to buy Lings Cars and the art of persuading visitors to buy 14

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External Url

Ling Valentine at Future of Digital Marketing 2012: Is there method in the madness? [video] Ling Valentine at Future of Digital Marketing 2012: Is there method in the madness? [video] 15

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Context Module Sub Header

Resources useful for the entire course 16

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External Url

Guide to User Research (UXR) A curated collection of 250+ resources & tools dedicated to user research,  that will help you incorporate it into your design practice. Guide to User Research (UXR) A curated collection of 250+ resources & tools dedicated to user research,  that will help you incorporate it into your design practice. 17

external_url 577873 0

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External Url

A Complete List Of UX Deliverables A Complete List Of UX Deliverables 18

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External Url

I talked to 3 people who got into UX in their 40s: Here’s how they did it I talked to 3 people who got into UX in their 40s: Here’s how they did it 19

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Pre-class assignment, due January 6

Pre-class assignment, due January 6 Pre-class assignment, due January 6

Page

Pre-class assignment, due Jan 6 Pre-class assignment, due Jan 6 1

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External Url

Order the course textbook! Order the course textbook! 2

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Page

Day 1 Content Day 1 Content 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete