4 Ways in Which Social Media Have Changed the World
Jut some 10 years ago, the most effective way to share information with friends and business associates was typing and sending email. This method is considered old-fashioned today by most youths, as social media websites like Facebook and Twitter have completely changed the way we socialize as well as explore and view the world around us. Let’s explore 4 ways in which social media have changed the world we live in.
- We’re all looking at the world through our phones, not our eyes:
Whenever you go to a concert or a fashion show, you will see many people watching it through their phones, filming, snapchating and Instagramming every moment. Everything needs to be captured and posted on Facebook, everyone you know needs to see what you saw. Many closed off experiences are now accessible to public and instantly documented via the accounts of social media influencers. You can safely state that the world is turning into one giant documentary about humanity and its activities.
- Social media is changing our relationships with the government:
Social media sites provide instant direct feedback to any politician’s speech, action or order. Makes it much easier to analyze public opinions and adjust policies accordingly. On the other hand, possessing information used to mean having political power, but it is no longer kept in the hands of governments and the traditional media. It is leaked by whistleblowers from all over the world and made accessible to everyone on the Internet. No matter how significant the information may be, it will ultimately become public knowledge. This is a major power shift, that may eventually change the concepts of governance as we know them.
- Social media has become a vital component of any business strategy:
Social media used to be either outsourced to freelancers or assigned as a part-time responsibility to the company receptionist. Today its role is much more important and whole organizations’ departments run around it. A single post on Twitter can make or break the reputation of an entire corporation. Customer service, client relations and sales are now often handled on the company’s Facebook page.
- Social media has changed the way we shop and the way companies create products:
In the era of short attention spans, memes and viral videos, companies are finding new ways to capitalize on popular social media trends. For example, a company called Gifted Shirts, creates funny t shirts for men and women based on what is trending on popular social websites now. If a meme, a story, or funny slogan goes viral, they instantly crate relevant tee shirt designs around it. This is done while the viral content is still hot, so to speak. That’s when the Internet users are most likely to convert into paying customers. After a while the buzz quiets down, while businesses monitor the social media sites for the next big thing to hit them.
So, it seems that even though we are becoming somewhat distant from the world by experiencing it through our telephones, many things in our lives have improved. We now can get instant customer service without staying on hold for hours. We get information about the people who govern us or want to govern us, before they do themselves. And companies now instantly offer us any product we come up with, no matter how absurd it may seem. It’s not that bad!