Course Syllabus
SYLLABUS – Winter 2020
DGMD E-23 Website Planning and Strategy
Last Updated: 10/30/19, including Christene Fair as TA
Course Description
With all the coding courses available online, its not hard to learn the technical tools and languages needed to build a website. However, what is less clear is how to go about the process—what information belongs on the website, for whom does the website exist, and how should the website be organized are just a few of the questions that still need to be answered before coding can begin. In this course, students learn to plan and design a website, including choosing a target audience, defining site goals and reconciling these with user and business goals, establishing a brand and a tone of voice, and designing a page architecture. By the end of the course, students are able to plan and design a website or application, so when they are ready to code, they have a clear specification for the final product. This course is not a coding course—it focuses on the other aspects of web creation.
Course Prerequisite
Students are required to bring a laptop to every class.
Instructor
Jen Kramer, Instructor
Email: jkramer@fas.harvard.edu
Twitter: @jen4web
Facebook:www.facebook.com/webdesignjen
Christene Fair, Teaching Assistant
Email: christene.fair@gmail.com
Contacting the instructor
Please email Jen with any personal issues that are affecting your class experience or with any information you do not wish to share with the rest of the class. Example: death in the family, severe illness, grading issues, etc.
Please do NOT email Jen with questions about class material. It is better to ask these questions in the forum for the class, where others can benefit from the answer as well. (See “How Class Works” below.)
Class Objectives
- Learn proper planning of a website project, including strategy, content, branding, site organization, and user testing.
- Understand the importance of planning a website before beginning a project.
- Learn skills applicable to the Digital Media capstone.
Lecture Time
On campus
Mondays-Thursdays, 9 am-noon
One Brattle Square, room 203
Jan 6-9, 13-16, 21-23
No class on January 20
Please note: We have some flexibility to make up any class time cancelled due to snow. All class time will be made up!
It is expected that you will attend all classes. Missed classes will result in a diminished participation grade, described below.
How Class works
- This class is strictly in person. It is designed to fulfill residency requirements for the degree programs at Harvard Extension.
- Since an entire semester’s worth of material is crammed into 11 3-hour lectures, be prepared to drink from the fire hose and learn quickly!
- It is expected you will attend each class for the full 3-hour period. Class cannot be recorded by Harvard Extension staff. If you do not attend class, you will miss the equivalent of more than a week’s worth of lecture material. It’s very difficult to make up these classes.
- I will use Canvas to post assignments, areas to ask questions outside of class via discussion, files and links from the lecture, and more. Please post your questions here, so we can all benefit from the questions and answers.
- This having been said, please email if you have personal issues that will prevent you from completing assignments, pertain to your grade, or contain other personal information you don't wish to share with the class.
Jen's email is jkramer@fas.harvard.edu
- Be warned: each lecture builds on the last one. If you're late turning in an assignment, catch up as fast as you can. If you don't understand something, be sure to ask in the forum. DO NOT GET BEHIND.
If you have any questions on expectations for this class, please ask!
Grading
- 94-100
- A
- 93-90
- A-
- 89-87
- B+
- 86-84
- B
- 83-80
- B-
- 79-77
- C+
- 76-74
- C
- 73-70
- C-
- 69-67
- D+
- 66-64
- D
- 63-60
- D-
- Below 60
- Failing
Graded assignments
There will be three projects in this course, as described below in the course outline. A detailed description of each project will be distributed by Wednesday each week, with the project due on the following Sunday at noon. (Sorry, can’t give you the whole weekend, as time is required for grading these assignments in a timely manner.) Each project is worth 30% of your grade. This includes the last project, which is considered the “final” project.
You will be working on planning a website for a single client through the class. You'll apply all of the class material to this single website you'll be planning. There is a pre-class assignment to get you started.
The remaining 10% of your grade is class participation. This includes coming to class, being on time, staying the full class, and participating in all class activities.
Graduate students will have enhanced requirements for all projects.
Homework assignments
There are no official homework assignments for this course. I will suggest additional videos, readings, and problems to work on. None of these are required to complete, and none will be graded.
Grading procedures
Projects are due on the dates specified in the course outline by 12:00 PM Eastern time on Sunday. It is expected that you will turn the assignment in on time.
You may turn in assignments 1 or 2 late. (Assignment 3 cannot be late as it is the end of the term.)
"Late" means 1 days late. All assignments are due on Sundays, so the "late" date would be Monday at 12 PM.
When your assignment is late, we note it in Canvas. There is no penalty for your grade for this late assignment. However, you may only turn in one assignment late. If another assignment is late, it will receive a zero.
Grades will be posted online in Canvas.
Regrading of assignments
If you are dissatisfied with a grade you receive on assignments 1 or 2, you may resubmit the assignment for review. This resubmission must occur within 1 day of receiving your grade.
You may have one regraded assignment per term. Generally, regrades occur because students do not follow directions about how to turn in the assignment.
Regraded assignments are recorded in Canvas. There is no penalty for your regrade. However, you may only have one per term.
Regrading is not available for the third (“final”) project due to grade submission timing.
Turning in assignments
Detailed instructions will be provided in each assignment.
Academic Honesty
Once again, the purpose of this course is to teach you the fundamentals of digital media design and development. This means that copying the files of other students and submitting them as your own work is not only a violation of school academic policies but a real shortchange to your ability to learn what you need to learn.
We fully expect that there will be no issues in this area. We ask that you help keep us out of situations where we might need to take action regarding plagiarism, cheating and other acts of poor academic integrity.
You are responsible for understanding Harvard Extension School policies on academic integrity (www.extension.harvard.edu/resources-policies/student-conduct/academic-integrity) and how to use sources responsibly. Not knowing the rules, misunderstanding the rules, running out of time, submitting "the wrong draft", or being overwhelmed with multiple demands are not acceptable excuses. There are no excuses for failure to uphold academic integrity. To support your learning about academic citation rules, please visit the Harvard Extension School Tips to Avoid Plagiarism (www.extension.harvard.edu/resources-policies/resources/tips-avoid-plagiarism), where you'll find links to the Harvard Guide to Using Sources and two, free, online 15-minute tutorials to test your knowledge of academic citation policy. The tutorials are anonymous open-learning tools.
Accessibility
The Extension School is committed to providing an accessible academic community. The Disability Services Office offers a variety of accommodations and services to students with documented disabilities. Please visit www.extension.harvard.edu/resources-policies/resources/disability-services-accessibility for more information.
Textbook
Required textbook:
Before You Code: Validate Your Idea, Build a Better Product, and Plan Your Way to Success
by Heather O'Neill and Jen Kramer
Available online: http://www.beforeyoucode.guide/
Course Outline (subject to change)
Class number |
Agenda |
01 |
Basics/Overview/What makes a great website?
|
02 |
Personas: Guest lecture with Heather O'Neill, Pixels for Humans
|
03 |
Marketing, Branding, and Design
Branding and Design
|
04 |
Information Architecture
Reading: Chapter 7 |
01/12/20 |
Assignment 1 due |
05 |
Writing Website Content (with Martha Nichols)
User Journey Maps
Reading: Chapter 6 Activities: Martha will lecture and give short writing assignments to illustrate her points. |
06 |
Workflows & Wireframes
|
07 |
Usability testing part 1: Guest lecture with Heather O'Neill, Pixels for Humans
Tour of Usability Lab, Lamont Library Reading: Chapter 9, optionally chapter 10 |
08 |
Usability testing part 2
|
01/19/20 |
Assignment 2 due |
09 |
Analysis and prioritization
Reading: Chapter 11 |
10 |
What next?
|
11 |
Final presentations
|
01/25/20 Saturday |
Assignment 3 due |
Course Summary:
Date | Details | Due |
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